Thursday, November 1, 2007

TEDTalks: Ross Lovegrove - Organic, "fat-free" design


I think instead of quoting anything directly from Lovegrove's talk I'll just embed this one, because the visual support material is so important. Lovegrove was already an inspirational figure - from the Walkman to the iMac (Frog Design), but this presentation genuinely grabbed me. Despite a somewhat nervous, awkward style, he discusses stripping back designs to what's timeless and essential - sentiments that sound like they're coming directly out of the mouth of Jonathan Ive, but Lovegrove seems to bring a more organic approach to his design philosophy.

All hail "Captain Organic!" - what an inspiration for design that's ecologically/environmentally/socially responsible.