We-Think will not spread far nor sustain itself if it is confined to tasks for which people are prepared to volunteer. People must find a way to make their livings from these collaboratives and invest in them. We-think entrepreneurs are consequently desperately searching for viable business models that will allow them to earn some money without turning their backs on community values, while traditional companies are searching for ways to become more open and collaborative. The We-Think gift economy needs to find an accommodation with the market economy in which goods and services have to be paid for. The most exciting business models of the future will be hybrids that blend elements of the company and the community, of commerce and collaboration: open in some respects, closed in others; giving some content away and charging for some services; serving people as consumers and encouraging them, when it is relevant, to become participants.We -Think will gradually change find fundamental aspects of economic life: how we work, consume, innovate, lead and own productive endeavours.
Leadbeater, Charles (2008) "We-Think" London: Profile. p.91
